Launching a Physical Product in the Digital Sphere – MICHAEL DEVLIN | DMR #163

Today I’m joined by a man who has personally built multiple seven figure e-commerce stores, and generated over £5M in sales in the UK,
and $14M for his clients in the US. Welcome to DMR, Michael Devlin. [You can find Michael over at]

Launching a Physical Product in the Digital Sphere - MICHAEL DEVLIN

Launching a Physical Product in the Digital Sphere – MICHAEL DEVLIN

On this episode of Digital Marketing Radio we discuss launching a physical product in the physical sphere, with topics including:

  • Are the digital marketing tactics that work for selling physical goods very different compared with the tactics used for selling digital goods or services?
  • And when’s it best to sell goods from your own website, and when should you sell goods from somewhere like Amazon?
  • What kind of goods are really good to be selling on Amazon at the moment?
  • And what are some first steps to start selling on Amazon?
  • Do you market from other traffic sources to Amazon?
  • How important is creating a launch sequence?
  • How do you capture your customer’s details so you can market to them again in the future?
  • What are your thoughts on the future of selling on Amazon?
  • What about e-commerce in general – are there there any other up and coming opportunities to be aware of, or will Amazon still be the big beast?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Screenflow [Video editing software for Mac]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Manage By Stats [Amazon selling software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

If you’re looking to get into e-commerce, do not procrastinate. Do not fear the unknown. Get your idea. Don’t worry too much about it, don’t overthink it and just go for it. It’s a simple as that.