Today I’m joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books – including one on how to use the live streaming platform, Periscope. Welcome to DMR – Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!)
On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including:
- Why Periscope?
- Can mobile live streaming actually be a really effective medium for driving leads?
- What are some examples of brands that are doing this really effectively at the moment?
- Do businesses need to be worried about being legally compliant when they have their staff live streaming?
- How do you promote your live stream?
- Do most people watch your show in the app or elsewhere?
- Do you republish the replay elsewhere?
- What kind of call to action works well to gather leads?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Tweet Deck [Twitter management]
iMovie [Video editing software]
Cameo [Video editing software for iOS]
Splice [Video editing software for iOS]
Gravie [iOS app for putting text on video]
Beedeo [iOS app that adds text that moves with content on videos]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Snapchat [Communications / sharing app]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Try it. That’s it. Try it. A lot of people are concerned when it comes to live streaming. I think now is a fantastic opportunity to get on it. Now is a really good time to get on, see how it works, make the mistakes and build your niche, start building a bit of a following before the big boys and millions and millions of other people get on and it becomes a crowded marketplace. If you decide after a couple of dozen that it’s not for you, then OK, you’ve given it your best shot.