Generating business leads through mobile live streaming - PETER STEWART

Generating business leads through mobile live streaming – PETER STEWART | DMR #149

Today I’m joined by a man who’s a presenter, producer and trainer for a world-renowned broadcasting corporation. He’s also author of a few books – including one on how to use the live streaming platform, Periscope. Welcome to DMR – Peter Stewart (@TweeterStewart). You’ll soon be able to find Pete over at PeteStewart.co.uk. (Website going live soon!)

Generating business leads through mobile live streaming - PETER STEWART

Generating business leads through mobile live streaming – PETER STEWART

On this episode of Digital Marketing Radio we discuss Generating business leads through mobile live streaming, with topics including:

  • Why Periscope?
  • Can mobile live streaming actually be a really effective medium for driving leads?
  • What are some examples of brands that are doing this really effectively at the moment?
  • Do businesses need to be worried about being legally compliant when they have their staff live streaming?
  • How do you promote your live stream?
  • Do most people watch your show in the app or elsewhere?
  • Do you republish the replay elsewhere?
  • What kind of call to action works well to gather leads?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Tweet Deck [Twitter management]

iMovie [Video editing software]

Cameo [Video editing software for iOS]

Splice [Video editing software for iOS]

Gravie [iOS app for putting text on video]

Beedeo [iOS app that adds text that moves with content on videos]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Snapchat [Communications / sharing app]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Try it. That’s it. Try it. A lot of people are concerned when it comes to live streaming. I think now is a fantastic opportunity to get on it. Now is a really good time to get on,  see how it works, make the mistakes and build your niche, start building a bit of a following before the big boys and millions and millions of other people get on and it becomes a crowded marketplace. If you decide after a couple of dozen that it’s not for you, then OK, you’ve given it your best shot.