Bridget Randolph is an online marketing consultant for digital agency Distilled. She is particularly interested in the way that developments in mobile technology and social media affect our online experiences, and how these changes impact the nature of digital marketing.
Today on Digital Marketing Radio we discuss the following:
- Mobile website SEO tips
- From an SEO perspective, how do you optimise your site for mobile?
- Is it necessary to have a separate marketing strategy for mobile?
- How will developments in mobile technology impact digital marketing in general?
- Why to think of mobile as just another browser
- Why it depends on who your target market is
- Why some people are surprised what they find in their analytics
- How to check for mobile usage in Google Analytics
- Does a user’s behaviour depend on the device they are using?
- Why Google’s research shows that mobile isn’t necessarily mobile
- What you can learn from Amazon
- Focusing on micro-conversions
- Best practice for building a mobile friendly website (Distilled blog post)
- Mobile Strategy for Small Businesses (Moz blog post)
- Why there are divided opinions about having an app as well as a mobile site
- The 5 elements of consideration before you decide to build your own app
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Screaming Frog [Site crawling tool]
Deep crawl [Site crawling tool]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Swrve [Mobile ROI]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Understand your customer. Understand how people use their devices, use your website and interact with you across all your channels. If you understand where they are and who they are, you’ll know how to talk to them.