Today I’m joined by a lady who was named in Marketing Magazine’s top 30 under 30 marketers for 2016. She’s a chair for the Discover Your Personal Brand conference and the VP of Business Development for Eighty-Eight, a Toronto-based creative communications agency. Welcome to DMR, Fatima Zaidi.
On this episode of Digital Marketing Radio we discuss hacking outbound sales at marketing agencies, with topics including:
- Many marketers switch off when they hear the word ‘sales’. Is that a bad thing to do?
- What does hacking outbound sales mean?
- How different is that to conventional sales?
- What are some of the effective sales strategies for marketing agencies at the moment?
- What makes you a success compared with other people trying to do the same thing?
- How do you measure your success?
- What do you think stops others from being successful at the moment?
- Tying it back to marketers and salespeople, what can they do to work more effectively together?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Nimble [CRM]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Hubspot [CRM / Marketing automation]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
[If you’re agency marketer] Don’t just market other companies. Also focus on marketing your own. Whether that’s through SEO, whether that’s through paid media, ads, internal campaigns, events, partnerships. Find a way to personally brand yourself and your company. Always get on people’s radars in creative ways.