Today I’m joined by a man who’s come from being a congressional press secretary, to leading online advertising strategy for the likes of Hootsuite, Fitbit and Eventbrite. He’s co-founder of the social media advisory firm Foxwell Digital. Welcome to DMR, Andrew Foxwell.
On this episode of Digital Marketing Radio we discuss whether or not you should be advertising on Instagram, with topics including:
- If a business advertises on Facebook, should it also be advertising on Instagram?
- What makes a great Instagram advert?
- How do you measure success?
- What kind of call to action is effective?
- What kind of business should definitely be advertising on Instagram?
- Is there any particular type of business that shouldn’t bother with Instagram advertising?
- What are some common mistakes that you see businesses making with Instagram advertising?
- What are a few tips on how to setup your first Instagram advertising campaign?
- How targeted can you be when you’re selecting your audience?
- Does Instagram have a broad spectrum of users or is it skewed to a particular type of user?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Facebook Power Editor [Facebook ad management]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Ad Espresso [Facebook ad management]
Angora Pulse [Social Media Management]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you aren’t right now advertising on Facebook or Instagram I would encourage you to get in and start experimenting with that, and learn about the tactics and the tools that you have there. Mostly centering around targeting. You can always go into the Facebook ads manager, into the audiences section – there’s a thing in there called the saved target audience. And you can actually mess around with Facebook’s targeting without ever launching an ad. If you’ve not done that, I wold encourage you to do that.