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Today on Digital Marketing Radio we discuss whether Apple’s iOS 9 is a ‘Game Changer’, with topics including:
- Should businesses that only have websites and don’t have apps be worried or is it perfectly OK just to potter on, just with a website?
- Is it necessary to be on any other app store, or is Apple the only one that counts at the moment?
- Apple are in the process of testing the release of iOS 9 as we speak – and one of the features that they’re releasing is in-app search. And that allows Apple to crawl the website of the app. It also allows the app to handle deep linking and support structured data to surface in search. Could any of that be a game-changer?
- Should Google be scared?
- What about the Apple watch – is that something that you’ve got or planning to get yourself?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
RSS Readers in general
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Slack [Group communication software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
You need to be testing. Because often the things that actually work are not the things that you thought would work.