DMR #47: JON BUSCALL – Guerrilla marketing examples

Jon is head of JontusMedia, a creative marketing & design agency operating out of Stockholm, Sweden. A small team of guerrilla marketers, Team Jontus currently serve clients in Europe, North, South America, and Asia.

JON BUSCALL - Guerrilla marketing examples

JON BUSCALL – Guerrilla marketing examples

Today on Digital Marketing Radio we discuss the following:

  • How long should a marketing campaign run before you know it’s been a success?
  • How does old school print media sit with the digital marketing world?
  • What are the biggest mistakes that entrepreneurs make when it comes to digital marketing?
  • How would you define guerrilla marketing?
  • Guerrilla marketing examples
  • The return on integrating offline marketing with online activities
  • What are some of the biggest mistakes that online marketers are currently making?
  • Why you need to identify your goal before you start your marketing campaign
  • Why a lead isn’t necessarily a goal

Some of the key answers shared on today’s episode…

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business?

Asana [Project management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Trello [Project management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Content marketing is a commitment, not a campaign.


5 thoughts on “DMR #47: JON BUSCALL – Guerrilla marketing examples

  1. Randy Cantrell

    Well done, boys. I’m especially fond of Jon’s ongoing insistence that people must avoid looking for digital marketing quick fixes. Sadly, it seems many of us get clients who need a BIG fix now, for a problem they developed over time. It’s a true saying, “A lack of planning your part doesn’t constitute an emergency on mine.”

  2. Jon Buscall

    Thanks Randy!

    The thing I keep meeting at the moment is “Can you just weave some SEO tweaks to get us to the top of Google.”

    I keep having to talk about the need to build great content over the long term alongside building a really strong personal network. People are the new SEO; brand ambassadors help smaller businesses get their work found.

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