DMR #46: ALLEN ZUK – How to self-publish a book

Allen Zuk began his career in newspaper design and production in 1990, working his way up to production management, then moving on to web design and multimedia in 1997. He became involved in the book publishing industry in 2001 as a technical editor of digital design titles, and in 2004 he relocated to Toronto to start Clamour Creative Inc, a company providing digital publishing services and consulting to self-publishers, media companies, and various other publishing industry clients. He has also been teaching technology courses in the Toronto Humber College Creative Book Publishing Program since 2006.

ALLEN ZUK - How to self-publish a book

ALLEN ZUK – How to self-publish a book

Today on Digital Marketing Radio we discuss the following:

  • How to self-publish a book
  • What recent change has had the biggest positive impact in the publishing industry?
  • Is self-publishing complicated?
  • Is there still a perceived value in print books vs. e-books?
  • Are there any other print-on-demand options apart from CreateSpace and Lightening Source?
  • Does using CreateSpace give you a better opportunity to appear on Amazon?
  • Does Lightening Source produce better quality books compared with CreateSpace?
  • Will most readers be able to tell the difference between a print-on-demand book and a traditionally published book?
  • Where are the main places to publish an e-book?
  • Should you give away your content for free?
  • Is having a bigger publisher behind your book important?
  • What comes first, the title or the book content?

Some of the key answers shared on today’s episode…

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact the success of your business?

The Adobe Creative Suite [Web Design software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Zoho [CRM software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

It’s important to always consider self-publishing as an option – consider having a print-on-demand book instead of a business card!