Creating Customers on Autopilot - JOHN BUTT | DMR #142

Creating Customers on Autopilot – JON BUTT | DMR #142

Today I’m joined by someone who sold his business for 7 figures back in 2003 and then retired. And then got bored. So he started an e-commerce business, and that’s now generated over 20 million dollars in sales to-date. Welcome to DMR, Jon Butt (@MarketingOwners). [You can find Jon over at MarketingForOwners.com.]

Creating Customers on Autopilot - JOHN BUTT | DMR #142

Creating Customers on Autopilot – JOHN BUTT | DMR #142

On this episode of Digital Marketing Radio we discuss  creating customers on autopilot, with topics including:

  • You registered FireProtectionOnline.co.uk back in 2006 – how significant to your success is the fact that you were previously involved in that industry?
  • Michael Gerber says “work on the business not in the business” & that’s what you also seem to apply to what you do.
  • When you started off were you very hands on in every marketing activity?
  • What marketing activity should a business try to automate first?
  • What marketing activity shouldn’t a business owner automate?
  • How has automation technology changed over the past few years?
  • Can any business create customers on autopilot?
  • What are the biggest mistakes you see when a business starts to automate customer acquisition process?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Process Street [Process and Workflow management]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Hubspot [Marketing automation]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Everybody spends too much time and too much energy getting over-involved in the business. All businesses are the same. they have production, marketing and finance. That’s pretty much it. Businesses just run on the same framework. You need to make sure that you have marketing nailed down – and all you need to do is follow an existing proven system. there are plenty out there, plenty out there for free. Just look at YouTube, plenty of stuff. 20% of your time building a business. 80% of your time marketing. If you are building a busienss, this is not a short-term thing. Slow and steady wins the race.

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