Lead Building with LinkedIn – LAWRENCE HOWLETT | DMR #150

Today I’m joined by a digital entrepreneur who’s worked for himself from the age of 13. He co-owns a well-established full service web agency in the UK and runs his very own podcast called More Demand. Welcome to DMR – Lawrence Howlett (@lawrencehowlett). [You can find Lawrence over at NewEdge.co.uk]

Lead Building with LinkedIn - LAWRENCE HOWLETT

Lead Building with LinkedIn – LAWRENCE HOWLETT

On this episode of Digital Marketing Radio we discuss lead building with LinkedIn, with topics including:

  • How effective is LinkedIn as a source of leads?
  • What type of business can use LinkedIn most effectively?
  • What’s the most effective process for driving leads from LinkedIn?
  • Is it important to have a pro LinkedIn subscription?
  • What messaging works best?
  • What call to action works best?
  • What other forms of lead building are you finding to be effective at the moment?
  • What are your thoughts on the future of LinkedIn and the necessity to be on other social networks?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

InfusionSoft [Sales and marketing automation software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

HubSpot [Inbound marketing software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Create before you consume. A lot of the time, even with LinkedIn, we’ll log-in and we’ll just read what other people are spewing out. We’ll log-in to our Facebook, and we’ll read what other people are spewing out. And then that takes us on a half-hour tangent and before we know it, we’ve lost out mindset, and we’ve not created anything. So what I do religiously in the morning is not open my emails, not open the news feed or anything like that. I sit down and do my content creation, whether that’s a blog or a podcast or a webinar. Create some content for the site. That’s what I want to do first before I then go and consume other people’s content.