Should you be using Snapchat? - MOJCA MARS | DMR #152

Should you be using Snapchat? – MOJCA MARS | DMR #152

Today I’m joined by a social media consultant who founded her own consultancy right after after losing a job, at an advertising agency. Welcome to the founder of Super Spicy Media, Mojca Mars (@mojcamars). [You can find Mojca over at SuperSpicyMedia.com.]

Should you be using Snapchat? - MOJCA MARS | DMR #152

Should you be using Snapchat? – MOJCA MARS | DMR #152

On this episode of Digital Marketing Radio we discuss whether or not you should be using Snapchat, with topics including:

  • I presume that you’re quite happy that you lost your job?
  • Should every serious digital marketer be using Snapchat?
  • What do you say to someone who’s downloaded the app, played with it and thought “NO” that’s not for them?
  • Would you describe Snapchat as a content marketing channel?
  • Is Snapchat really hear to stay and continue to increase in popularity over the coming few years?
  • What’s the best way of getting started with Snapchat?
  • Do you have to be an extrovert to be on Snapchat?
  • Does it not take loads of time to use Snapchat?
  • What’s the point in building a community on Snapchat if they can only see your content for 24 hours?
  • How does Snapchat work with the rest of the marketing mix?

Snapchat links

Here are a few links to usernames to follow on Snapchat (as discussed in the episode)…

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Native Mac Calendar [Calendar app]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

I don’t really use a lot of software!

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Be more personal. There is still not enough personality when it comes to social media and it comes to marketing, communicating your expertise. Of course value is important and with that value you can also share your personality a little bit more, because that’s what differentiates one business from the other. So if I compare myself to another business, we can both offer the same vale, and the same advice, but basically it comes down to personality – and that’s what will make me different from the other business.