At OMN London Meetup – 19th March 2015 | DMR #97

I wanted to do something a little bit different for this episode of Digital Marketing Radio – because each episode so far has been recorded either using Skype or Google Hangouts. So I went along to one of the biggest digital marketing Meetups in London – OMN London it’s called and asked a few attendees and speakers there for their thoughts on the state of digital marketing today.

OMN London Meetup

OMN London Meetup

Later on in the episode I’m going to tell you about a brand new free SEO course that I’ve just released.

But first of all, conversations with a couple of people that I met at the OMN London meetup.

One of the first people that I got talking to was a chap called Jacob Flindt – listen to explain about him and his business.

Now it’s quite easy for those of us involved in digital marketing to live in a bit of a bubble, thinking that everyone understands the ease and benefits of marketing your business online – but that’s not always the case.

So I wanted to know whether Jacob thought that his target audience were generally comfortable with the options available to them when it comes to digital marketing.

I thought that was an interesting thing to say, because it also mirrored by own experience working as a digital marketer in the in the financial services industry for a while.

I went on to chat to Jacob about how with the proliferation of smartphone devices, digital marketing techniques were changing rapidly.

I also asked Jacob what aspect about this was affecting his industry the most.

Then Jacob and I wandered in to the main function room, had a beverage or two – and our conversion goes a bit leftfield – Jacob starts telling me about the marketing lessons that can be learned from Basil Fawlty…

I then had the opportunity to speak with Aiden Carrol, one of the evening’s speakers. And I was very impressed with Aiden’s charisma. So I started by asking him how he became such an engaging speaker.

I’d also be interested in your thoughts as well dear listener – do you like me mixing up the episode format a little bit, or do you prefer me sticking with the tried and tested format of interviews that I’ve been publishing so far? Send me a Tweet @DavidBain and tell me what you think.