Public Relations Strategies – SCOTT BARADELL | DMR #80

Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London.

Public Relations Strategies - SCOTT BARADELL
Public Relations Strategies – SCOTT BARADELL

Today on Digital Marketing Radio we discuss the following:

  • Public relations strategies
  • What’s the secret to successful PR moving into 2015?
  • What about inbound marketing – what are some of the most successful strategies at the moment?
  • And is PR an integral part of inbound marketing?
  • What defines good PR now?
  • What form of content works best at the moment?
  • The 2 types of buyer – the now buyer and the future buyer
  • Why over time content marketing is a better bet compared with pay-per-click marketing
  • What is the value of a Wall Street Journal article compared with a vertical trade?
  • Do you use attribution modelling software?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Vocus [Public relations software]

Trend Kite [Monitoring media coverage]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Link Detox [Find bad links SEO software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

The answer to audience and media fragmentation – which is the challenge for every business today – is to identify who your core audience is, and then use your core content in as many ways as possible, to reach them in as many places as possible.