How important is reputation management? – CHRIS SANFILIPPO | DMR #105

Chris Sanfilippo is the president of Rank K.O. and a reputation management expert. You can find him over at

How important is reputation management? - CHRIS SANFILIPPO

How important is reputation management? – CHRIS SANFILIPPO

Today on Digital Marketing Radio we discuss  reputation management, with topics including:

  • Does every business need to be concerned about Reputation Management?
  • Is it possible to control Google Suggest results?
  • Why are micro sites such an effective reputation management strategy?
  • Is it ethical and right to try to try to bury negative comments that are valid?
  • So what are some of the best ways of removing content from search engines?
  • What about negative social media discussion – how do you manage that?
  • Do you also have to monitor forums, or any other sites?
  • Where should you try to publish positive, good content, so that negative content is less likely to be found?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

SERPWoo [Keyword monitor]

Mention [Where your brand is mentioned online]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Monitor Backlinks [Monitor the backlinks to your website]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

When it comes to managing your online reputation, there’s no need to reinvent the wheel. Take a look at a lot of other businesses in your industry, and see what’s ranking on page 1 for their business name, even look on page 2. And if you see websites starting to appear more and more, that means for this specific industry, that business listing site or that map listing site or whatever it may be, that one is going to rank higher, based on the industry that you’re in. Those are going to be the websites that you are going to want to build your business listings on first – and if you go and you do that and get a dozen of those you’re going to have a shot at really maintaining a good base for your online reputation because you’re somewhat controlling the first page of search results.