Should every business be using a social media dashboard? – EMERIC ERNOULT | DMR #125

Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses –
welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com.

Should every business be using a social media dashboard? - EMERIC ERNOULT

Should every business be using a social media dashboard? – EMERIC ERNOULT

On this episode of Digital Marketing Radio we discuss  whether every business be using a social media dashboard, with topics including:

  • Why build a social media dashboard?
  • What kind of efficiencies can a small business gain by using a social media dashboard?
  • Isn’t it best just to focus all your efforts on the one social network and do a quality job there?
  • Why do you focus on Facebook, Twitter and Instagram?
  • What are the biggest opportunities on those networks at the moment?
  • Is it still important to drive traffic back to your site and build your own email list?
  • What’s the future for these social networks? How will they continue to evolve?

N.B. I introduced Emeric saying that he was “crazy enough to compete with Hootsuite” – here’s an interesting blog post that compares the various social media management tools, showing that AgoraPulse are doing very well indeed!

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

ChartMogul [Analytics for Stripe and other payment software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Active Campaign [Email marketing, marketing automation & sales CRM software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Wake up every morning and ask yourself “Am I going to focus on the most important thing to take my business to the nest step, to build my long-term vision, to build towards my long-term goal?”