Should every business be split-testing web pages? – ALEX HARRIS | DMR #113

Today I’m pleased to be talking to an award-winning web designer, a man who’s created over 7000 different A/B split tests – he’s the founder and host of Marketing Optimization TV – welcome to DMR, Alex Harris!

Should every business be split-testing web pages? - ALEX HARRIS

Should every business be split-testing web pages? – ALEX HARRIS

Today on Digital Marketing Radio we discuss split-testing web pages, with topics including:

  • What got you so passionate about website conversion rates?
  • I’ve been watching the most recent episode of your podcast, Marketing Optimization TV – that’s episode 104 as we record this. And Ton, your guest on that episode says that  if you’re getting below 1000 conversions per month, don’t do A/B testing. Is that something you agree with?
  • What are some of the things that a business should focus on before starting A/B testing?
  • What are some of the general good web design practices that work well at the moment?
  • There are so many specialist, pre-tested landing pages now like LeadPages and Unbounce. Is this the best place to start?
  • Do you conduct multivariate tests – or do you prefer A/B tests?
  • What’s your favourite software for split-testing? How else is web design changing?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

VWO [Website CRO optimization]

Optimizely [Website CRO optimization]

Google Analytics [Analytics software]

Hotjar [User tracking]

Inspectlet [Heatmaps]

Survey Monkey [Surveys]

User Testing [User journey funnels]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Hubspot [Marketing automation]

Marketo [Marketing automation]

Vero [Email personalisation]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

It’s not about winning awards. It’s really about getting results. Not only for yourself and for your clients, or the companies that you work for. But you really want to build yourself as a person of character, focused on results. If you are known to produce, and to produce results, you’ll always be able to get a job. So don’t assume that you just need to have a pretty website. You want to really have it focused on results.