How important are online reviews? - STEPHEN CHRISTOPHER

How important are online reviews? – STEPHEN CHRISTOPHER | DMR #173

Today I’m joined by a man who went from profitable to over $100,000 of debt in the 2008 crash, but used it as an opportunity to restructure his thinking, and start focusing on value. Welcome to DMR, Stephen Christopher. [You can find Stephen over at]

How important are online reviews? - STEPHEN CHRISTOPHER

How important are online reviews? – STEPHEN CHRISTOPHER

On this episode of Digital Marketing Radio we discuss the importance of online reviews, with topics including:

  • Are online reviews important for any business?
  • And where are the most important places for customers to be leaving reviews?
  • How do you persuade a satisfied customer to leave a review?
  • What makes a really effective, believable review?
  • What would you say to a business thinking of faking a few reviews?
  • Do you find that reviews can positively impact SEO?
  • Is it possible to discourage people from leaving a negative review?
  • What if you have a negative review that you believe to be unjust?
  • What are your thoughts on how online reviews might evolve in the future?

And here’s the article Stephen mentioned on how to get false reviews removed from Yelp.

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

SEMRush [Competitor tracking & keyword research]

Google Analytics [Website visitor tracking]

Google Search Console [Website performance]

Hotjar [Visitor video recording and heat-mapping]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Brightedge [Enterprise SEO management]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Just take the time and do it right. Really think what digital marketing is all about. It’s about solving a customer’s problem, and then talking about that in the digital world so that we’re attracting them as customers. Just do it right. Take the time to write the content. Take the time to develop the relationship. I’ve seen it over and over where that pays off ten-fold compared with trying to trick the system.