Smart marketing objectives – ILISE BENUN | DMR #77

Ilise Benun is the founder of, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference.

Smart marketing objectives - ILISE BENUN

Smart marketing objectives – ILISE BENUN

Today on Digital Marketing Radio we discuss the following:

  • What are smart marketing objectives?
  • How do you ensure that your marketing methods are as smart as possible?
  • How do you communicate in an era when people seem to respond less and less?
  • How do you ensure that your marketing methods are as smart as possible?
  • Can you still be creative in your digital marketing strategies when you’re working as a freelancer?
  • Why you can be more creative when you are doing your own marketing
  • How much time is appropriate to be focusing on marketing when you are a freelancer?
  • Why a blog isn’t the first marketing tool you should think of
  • What are the most important ways of building your ‘list’?
  • Why face-to-face networking is still really important
  • How to opt-in contacts on a ace-to-face basis
  • Tips for 1-on-1 emails
  • How often should you keep in contact with your subscribers?
  • Can you still email your subscribers if you haven’t communicated for months?
  • How well can relationships be nurtures over email?
  • The important elements of building a buyer persona
  • Is it always a good idea to put prices on your website?

Software I couldn’t live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

Skype [VOIP software]

What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?

Evernote [Organizational software]

My number 1 takeaway

What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Make a commitment to a target market and focus on a few marketing tools first – don’t try to do everything, so that what you have is manageable and easy-to-do so that you can do it every day.

One thought on “Smart marketing objectives – ILISE BENUN | DMR #77

  1. Pingback: Interview: Are your marketing objectives smart? | The Marketing Mix

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