Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference.
Today on Digital Marketing Radio we discuss the following:
- What are smart marketing objectives?
- How do you ensure that your marketing methods are as smart as possible?
- How do you communicate in an era when people seem to respond less and less?
- How do you ensure that your marketing methods are as smart as possible?
- Can you still be creative in your digital marketing strategies when you’re working as a freelancer?
- Why you can be more creative when you are doing your own marketing
- How much time is appropriate to be focusing on marketing when you are a freelancer?
- Why a blog isn’t the first marketing tool you should think of
- What are the most important ways of building your ‘list’?
- Why face-to-face networking is still really important
- How to opt-in contacts on a ace-to-face basis
- Tips for 1-on-1 emails
- How often should you keep in contact with your subscribers?
- Can you still email your subscribers if you haven’t communicated for months?
- How well can relationships be nurtures over email?
- The important elements of building a buyer persona
- Is it always a good idea to put prices on your website?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Skype [VOIP software]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Evernote [Organizational software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
Make a commitment to a target market and focus on a few marketing tools first – don’t try to do everything, so that what you have is manageable and easy-to-do so that you can do it every day.