I’m joined today by a man who specialises in social media tools and systems to turbo boost your productivity and efficiency. He is a speaker, trainer, consultant, web developer and founder of Seriously Social – welcome to DMR, Ian Anderson Gray (@iagdotme).
On this episode of Digital Marketing Radio we discuss the social media management tools, with topics including:
- What’s it like to have a .me domain?
- How many social networks are you actively on at the moment?
- What social networks are you currently using the most? And how do you them?
- You also link to Vine from your Twitter profile? Can you measure the value of being on Vine or is that just for fun?
- You follow 40,000 people on Twitter – how on earth do you manage that?
- Is it sufficient for a small business owners nowadays to be using native social media apps and dashboards or so you think that 3rd party dashboards are essential for most businesses?
- How do the tools that you recommend change depending on the size of the business – what would your recommendation be for social media management tools for bigger businesses versus smaller businesses?
- I’d like to talk a little more about posting style and interaction style. What are some of the bigger mistakes that you see at the moment?
- What are the things that you definitely need to be doing in terms of posting style and frequency?
Software I couldn’t live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Gmail [Online email]
IFTTT [If This Them That]
Feedly [RSS reader]
Buffer [Social media syndication]
Agora Pulse [Social media management]
What software don’t you use, but you’ve heard good things about, and you’ve intended to try at some point in the near future?
Convert Kit [Email software]
Active Campaign [Email software]
My number 1 takeaway
What’s the single most important step from our discussion that our listeners need to take away and implement in their businesses?
I’m really into tools. Tools are fantastic. They can save you so much time, they can solve problems. But, they’re not going to solve all your problems, and ultimately relationships are key. When you get behind your computer or smartphone, don’t forget relationships. Build those relationships, those strong relationships because you never know what’s going to happen. If possible, try to meet them in person. Go to conferences. Create situations where you can meet these people face-to-face.