Where do Meetups fit into the Marketing Mix? – JO TURNBULL | DMR #199
Over episodes 199 to 201, I wanted to do something a little different to help celebrate the 200th episode of Digital Marketing Radio – before we return to the regular format in episode 202. What I did a couple of weeks ago was go along to a local meetup called Search London where I recorded […]
The 4H Content Marketing Model: A standard digital marketing model for any business?
Since 2007 I’ve been delivering digital marketing training courses and I must say that it was easier to deliver a more comprehensive course when I first started! Back then, there weren’t nearly as many digital marketing channels – Twitter and YouTube had recently launched and we’re considered as opportunities to reach the mainstream. As part […]
How to implement a people-based marketing approach – ASA WHILLOCK | DMR #180
Today I’m joined by someone who is a part technical product manager and part marketing visionary. He is is a principal product manager leading Adobe Marketing Cloud’s Device Co-op and People Core Services teams. Welcome to DMR, Asa Whillock. [You can find Asa contributing to Adobe’s digital marketing blog] On this episode of Digital Marketing Radio we discuss how to implement a people-based […]
Generating Leads on Social Media – OLLIE WHITFIELD| DMR #179
Today I’m joined by someone who loves to spend time building personal brands. He’s a social selling and lead generation expert from the Creation Agency… welcome to DMR, Ollie Whitfield. On this episode of Digital Marketing Radio we discuss generating leads on social media, with topics including: How is social selling different from selling on your own website? Should every […]
Are there any businesses that DON’T need digital marketing? – MARK WRIGHT | DMR #178
Today I’m joined by someone who’s an influential entrepreneur, a self-taught digital marketing specialist, someone renowned for his success in winning BBC’s The Apprentice 2014. He’s the founder of one of the UK’s fastest growing digital marketing agencies, Climb Online, welcome to DMR, Mark Wright. On this episode of Digital Marketing Radio we discuss whether there are any businesses that DON’T need digital […]
Watch the Digital Marketing Radio Christmas Special – LIVE with 110 Experts on December the 8th 2016
On Thursday December the 8th at 3pm EST / 8pm GMT I’m going to be hosting a MEGA LIVE Show with 110 experts, all sharing their top digital marketing strategy for 2017. Just click the “+ Going” button on the event page on Facebook to indicate that you want to watch live. I don’t believe […]
Is it possible to be a great digital marketing generalist? – BEN OLIVER | DMR #177
Today I’m joined by someone who’s worked as a digital marketing expert, both in-house and agency-side for a number of different companies. And when he’s not working in his regular job, you might be able to find him being a casual tour guide based in Melbourne, Australia. Welcome to DMR, the Head of Digital at ‘ID Collective’, Ben Oliver. […]
How effectively are you using Google Analytics? – DARA FITZGERALD| DMR #176
Today I’m joined by an experienced trainer and conference speaker who specialises in providing Google Analytics consultancy and services. Welcome to DMR, Dara Fitzgerald. [You can find Dara over at MeasureLab.co.uk.] On this episode of Digital Marketing Radio we discuss “How effectively are you using Google Analytics?”, with topics including: Is Google Analytics the right analytics software for the […]
If you’re not split-testing at the moment, are you missing a trick? – CHRIS DAYLEY | DMR #175
Today I’m joined by a man who envisions a world where every business tests their ideas. He formed his own conversion optimization agency ‘Dayley Conversion’ – in 2014, which later became part of ‘Disruptive Advertising’. Welcome to DMR, Chris Dayley. On this episode of Digital Marketing Radio we discuss split-testing, with topics including: Should every business be split-testing the performance of their web […]
Growing a digital marketing agency from China – JOSH STEIMLE | DMR #174
Today I’m joined by a man who failed at business through most of his career running a digital marketing agency and nearly went out of business in 2012. But now he’s a TEDx speaker, has written over 200 articles for publications like TechCrunch, Forbes, Mashable, Time, and Inc, his agency has grown to 25 staff, […]
How important are online reviews? – STEPHEN CHRISTOPHER | DMR #173
Today I’m joined by a man who went from profitable to over $100,000 of debt in the 2008 crash, but used it as an opportunity to restructure his thinking, and start focusing on value. Welcome to DMR, Stephen Christopher. [You can find Stephen over at Seequs.com.] On this episode of Digital Marketing Radio we discuss the importance of online […]
Using Psychology to Build A Great Website – STEVE LINNEY | DMR #172
Today I’m joined by a man who build a brand – Learning People – from an unknown entity into one of Europe’s largest online training providers. He’s now set up his very own digital marketing consultancy based in Brighton, England. Welcome to DMR, Steve Linney. [You can find Steve over at eMRKTNG.co.uk.] On this episode of Digital Marketing Radio we […]