Public Relations Strategies – SCOTT BARADELL | DMR #80
Scott Baradell is president and founder of Idea Grove, a public relations and inbound marketing firm focused on enterprise technology clients – and he’s based in Dallas and also has offices in London. Today on Digital Marketing Radio we discuss the following: Public relations strategies What’s the secret to successful PR moving into 2015? What about […]
How to improve website performance – JAMES GREIG | DMR #79
James Greig is the founder of online business optimisation software provider Bloomtools. James founded the software development arm of Bloomtools in 2004. Today on Digital Marketing Radio we discuss the following: How to improve website performance How do you actually judge how well your website is performing? Is web page loading speed really that important? […]
What conversion metrics are essential? KEVIN HILLSTROM | DMR #78
Kevin Hillstrom is the founder of MineThatData, a consultancy that helps retailers, e-commerce brands, and catalogers to understand how customers interact with products, brands, and channels. So Kevin: year-on-year, are customers continuing to spend more money online? Today on Digital Marketing Radio we discuss the following: What conversion metrics are essential? We often hear the mantra “mobile first”, […]
Smart marketing objectives – ILISE BENUN | DMR #77
Ilise Benun is the founder of Marketing-Mentor.com, a national speaker, the author of 7 books for the “creatively self-employed,” and co-founder and host of the “Creative Business track of HOW Design Live”, an annual design conference. Today on Digital Marketing Radio we discuss the following: What are smart marketing objectives? How do you ensure that your […]
Email Marketing Ideas for 2015 – RYAN BUCHANAN | DMR #76
Ryan Buchanan is CEO of eROI, a digital marketing agency, which he founded to inspire and be inspired. His philosophy is all about stepping into client’s shoes with a business mindset first. You can find Ryan over at eROI.com. Today on Digital Marketing Radio we discuss the following: Email marketing ideas for 2015 Is email […]
Local Search Engine Optimization – DAVID WHATLEY | DMR #75
David Whatley is the Founder and Managing Director at MiShop Local, a specialist local search optimisation and citation building service for Brands, National Chains, Franchises and Agencies. You can find him over at mishoplocal.co.uk. Today on Digital Marketing Radio we discuss the following: What is local search engine optimization? How is local search optimisation different […]
PR strategy examples for 2015 – DAVID HICKEY | DMR #74
David Hickey is Area Director for the online media monitoring company Meltwater; helping businesses drive growth and build brands. You can find them over at Meltwater.com. Today on Digital Marketing Radio we discuss the following: PR strategy examples for 2015 Does traditional PR still work? What PR strategies no longer work effectively? How has social […]
Crisis communication examples – GERALD BARON | DMR #73
Gerald Baron is a specialist in emergency and crisis communications, with deep experience in working with government agencies and Fortune 100 companies. You can find him over at agincourt.us Today on Digital Marketing Radio we discuss the following: Crisis communication examples How has the way that crisis communications are dealt with, evolved over the past couple […]
What is New PR? – MARTIN WAXMAN | DMR #72
Martin Waxman is a social media, content marketing and communications strategist and teaches digital strategy at University of Toronto SCS. He’s also the co-founder of three PR agencies and president of Martin Waxman Communications. Today on Digital Marketing Radio we discuss the following: What is New PR? How has content marketing changed over the past […]
Digital Marketing in India – PARAMVIR SINGH | DMR #71
Ex-advertising Art Director, National Award Winning Cinematographer Paramvir Singh runs DesiCreative out of sheer love for advertising and brands. You can also check him out at Kiss Films. Today on Digital Marketing Radio we discuss the following: Digital marketing in India How is the digital marketing landscape different in India compared with Europe and the USA? […]
What is word of mouth marketing? – SAUL COLT | DMR #70
Saul Colt is Chief Evangelist at online accounting service Xero – and he’s also one of Canada’s best experiential marketers and can be found at Saul.is. Today on Digital Marketing Radio we discuss the following: What is word of mouth marketing and how do you encourage it? What about stunt marketing? What’s that and how does […]
Do you need a voice over artist? – STEPHANIE CICCARELLI | DMR #69
Stephanie Ciccarelli is author of Voice Acting For Dummies, and the co-founder and CMO of Voices.com. Considered one of the most connected people in the industry, she’ been heard on radio, appeared on television and contributed to articles in Forbes, Success Magazine, and CNNMoney. Today on Digital Marketing Radio we discuss the following: Do you need […]