What should a marketing plan include? – ALEX MAKIN | DMR #56
Alex Makin is the Managing Director and Principal Founder of Syneka Marketing. Syneka Marketing were finalists in 2013 and 2014 in the Australian Marketing Institute’s Awards for Marketing Excellence. Today on Digital Marketing Radio we discuss the following: How important is having a marketing plan? What should a marketing plan include? How should you measure […]
Brick and mortar marketing in the digital world – SUSAN BARONCINI-MOE | DMR #55
Susan Baroncini-Moe is the author of the bestselling, Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. She is an executive coach and a digital marketing strategist. Recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014, she regularly speaks to audiences of […]
The art of storytelling in marketing – MATTHEW TURNER | DMR #54
Matthew Turner is ‘Turndog‘, an Author, Brand Storyteller & Speaker who spends each day Discovering, Creating & Sharing Inspiring Stories. He keeps busy with lots of storytelling goodness, but at the minute he’s writing THE SUCCESSFUL MISTAKE: a book about overcoming your #GreatMistake and transforming it into your best idea yet. Today on Digital Marketing Radio we […]
The difference between traditional marketing and digital marketing – JOSHUA STRAWCZYNSKI | DMR #53
Joshua Strawczynski is the Managing Director of J Marketing, a marketing consultancy that works across traditional and digital business. He has a proven record of growing businesses through marketing structure and discipline. As a result he was named in the Australian Institute of Management’s Top 30 under 30. Today on Digital Marketing Radio we discuss […]
How to use YouTube for marketing – JAYDE LOVELL | DMR #52
Jayde Lovell and Bec Susan Gill are YouTube video producers, who run the YouTube Channel ‘Did Someone Say Science‘. Previously, they were the digital dream for the world’s largest PR agency Weber Shandwick, where Jayde worked as the Vice President of Digital for Asia, Europe, Middle East and Africa, and Bec was a creative director […]
How to measure Social Media ROI – ALAN MORTE | DMR #51
@AlanMorte is a Co-Founder at Three Ventures Technology, an enterprise Analytics, Search Marketing, and Responsive Web Development firm. His work with Google Analytics has been published in Digital Marketing Monthly, named by Kiss Metrics as one of the top resources for Google Analytics in 2014, and will be speaking on tracking strategies to measure social […]
DMR #50: ROBERT BRADY – Advertising on LinkedIn
Robert Brady is the founder/PPC wizard of Righteous Marketing. He is a Google Partner, BingAds Accredited Professional and certified with Marketing Experiments for Online Testing and Landing Page Optimization. He has worked with a variety of different companies ranging from a small grass-fed beef grower in Idaho to large B2B SaaS companies. He currently resides […]
DMR #49: PETE WHITMARSH – How does Google AdWords work?
Pete Whitmarsh is Head of PPC at Search Laboratory and is responsible for a team of 20 PPCers. Today on Digital Marketing Radio we discuss the following: How do you really know the optimum amount you should be bidding on a keyword, on Google AdWords? Should everyone be targeting specific devices and times with their […]
DMR #48: OREN GREENBERG – SEO techniques in 2014
Oren Greenberg is MD of Kurve, a search specialist digital marketing agency and head of search for Wonga internationally. Today on Digital Marketing Radio we discuss the following: What’s it like working as head of search in the payday loans industry? What SEO tactics don’t work anymore? SEO techniques in 2014 When your brand perception […]
DMR #47: JON BUSCALL – Guerrilla marketing examples
Jon is head of JontusMedia, a creative marketing & design agency operating out of Stockholm, Sweden. A small team of guerrilla marketers, Team Jontus currently serve clients in Europe, North, South America, and Asia. Today on Digital Marketing Radio we discuss the following: How long should a marketing campaign run before you know it’s been […]
DMR #46: ALLEN ZUK – How to self-publish a book
Allen Zuk began his career in newspaper design and production in 1990, working his way up to production management, then moving on to web design and multimedia in 1997. He became involved in the book publishing industry in 2001 as a technical editor of digital design titles, and in 2004 he relocated to Toronto to […]
DMR #45: LYENA SOLOMON – How do you ensure that your website is as user friendly as possible?
David: How do you ensure that your website is as user friendly as possible? Is it best to focus on multiple digital marketing activities at the same time or is it sometimes better to focus on just the one single activity? And what are the most effective digital marketing activities at the moment? Those are […]